In news that will either make you smile, sigh or shake your head, Adidas has announced plans to one-up Nike's PHOTOiD program by letting you print your Instagram photos directly on your shoes.
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For the odd news of the day, Adidas is getting ahead of the game before any other company. Combining with Instagram to print your favorite photo or pattern on to your very own pair of shoes. Good idea or another wacky one?