Typography is arrangement of type which visually satisfying without the awareness of the reader. If a designer can set some font decorating with some intellectual manner that shows the creativity of designer.
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Having an eye catching and generally interesting typography designs can garner some business. Or creative outlets if that's what you're looking for. What to make a poster for a local band? That alone could be a ticket to branding your name around the city as an awesome illustrator for bands. Or you could want to help your business get a more playful appearance, anything is possible.